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Web Hosting - All About Domain Names "What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot. A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site. It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software. In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now. But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site. Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well. Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice. ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names. GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee. You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new. A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names. Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.

Communication Key to a Better Work Environment Everyone knows the story of A Christmas Carole. On Christmas Eve, poor Bob Cratchit, who is working late again, spends his day working up the courage to ask his boss, Mr. Scrooge, if he can have Christmas Day off from work to spend with his family. When he finally does get up the nerve to ask, Mr. Scrooge lets forth a tirade over lazy people using Christmas as an excuse to have a day a off from work. This fictional story unfortunately rings true for a lot of people who have to work up the courage to ask for things from their employers. An employee who has to feel about their employer the way Bob Cratchit felt about Mr. Scrooge is not a very happy and productive employee. To get the most of out of your workers, you have to create a much more hospitable working environment. To create a better working environment, keeping the lines of communication open is absolutely crucial. How does communication work in your office? Do you get the impression that everyone is walking around on eggshells around you? While this kind of fear from your employees may be good for your ego in some senses, it is really bad for your business. When your employees don’t feel like they can talk to you, you will lose control over what is going on with your business. You may be the boss, but your employees are the ones who are actually on the front lines. To know what is really going on out there, you need your employees to communicate honestly with you. If they feel that you are unapproachable, they will hide problems and concerns from you, and you won’t be able to act to fix them. You can’t expect to run your business with half of the information about what is actually going on, and so your business will suffer for your “mean boss” routine. There are still other problems with creating an office environment in which your employees feel like you are unapproachable. In general, there will be a dark cloud over the office when you are around. The stress will keep employee morale low, and employees with low morale are employees with low productivity. Besides, who wants to work hard for someone they cannot approach or who doesn’t show they any respect? Shutting down those lines of communication will definitely affect your bottom line as employees “phone it in” because they don’t feel invested in making your business a success. If you want a better working environment, you have to improve the lines of communication. If there has been a communication breakdown in the past, take the time to address it with your staff. If you staff is small, talk to them each one on one, letting them know that your door is always open and that you want more regular communication with them. If you have a larger staff, schedule a meeting to address the issue. Weekly office meetings are a great way to keep communication channels open and swap ideas in the office environment. If weekly meetings are not feasible, find some way of touching base with your staff on a regular basis, either through weekly emails or a weekly newsletter. Also, you should encourage your staff to communicate with each other. Sharing information among the staff is a great way to generate fresh ideas and fresh approaches to problems. If your office is suffering from a communication problem, make nipping it in the bud a priority. The pay off will be more productive workers and a whole lot less stress. Who knew work could actually be a pleasant place to be?

Software Copyright Laws Software Copyright Laws Fail to Provide Adequate Protection Software copyright laws are among the most difficult to enforce among the masses. Many companies and corporations are also well known for overlooking these laws, which were designed to protect the makes of software from not earning their worth. Perhaps one of the biggest hitches leading so many software businesses to go out of business is the fact that they have a great deal of difficulty actually enforcing the software copyright laws that are in place and getting the money that is owed them according to the agreements that have been made with those on the using end of the software. Software developers, particularly in the corporate world design software that makes other companies run more efficiently. The software allows these companies to save millions of dollars each year. Software copyright laws protect the interests of the software developers that create these massive programs. These programs are often designed specifically for that one company and are very expensive. The agreement often consists of a certain number of users with the company purchasing more licenses or copies of the software during expansions or paying some sort of royalties for the use of the software. The purchasing companies agree to this and then more often than not fail to honor that agreement. The agreement is what allows this company to use that software, this agreement is what allows that permission. When companies aren't living up to their end of this agreement they are not only guilty of breaching that agreement but also of breaking software copyright laws. The trouble always lies in proving that they are not honoring the contract and the extent and duration of the breach. Some of the ways that companies will argue in defense of them not paying the royalties, additional fees, purchasing additional software, etc. is that they upgraded computers and reused the old software (they did actually purchase the rights to use the original software and by doing so feel that they have broken no software copyright laws) the problem lies in the fact that adding ten new computers and placing the software on those should mean that you remove it from or get rid of 10 old computers. This is rarely how it works. So now they've basically stolen ten copies of software that can be well worth hundreds of thousands of dollars. Multiply this by 10, 20, or 100 companies trying this or worse each year and the offending companies are costing software developers millions of dollars in profits. This is when software copyright laws are not as far reaching in their scope as they really need to be. Software copyright laws exist to protect the software companies from this type of abuse and misuse, however, the hands of the companies are almost unilaterally tied when it comes to proving that software copyright laws have been broken in court. There are always exceptions to every rule. In this case big business software developers that abuse the software copyright laws to the point of breaking make the exceptions rather than miserly consumers that do not wish to pay for the products they are consuming. The big boys are able to do this by offering licenses for their software and claiming that these laws do not apply to their situation because they are not actually selling the software only 'renting' out permission for people or companies to 'use' that software. The true irony is that these practices began as a response to the corporate irresponsibility mentioned above. It's amazing that the very software copyright laws that were created to protect these companies can't protect their consumers from the greed of the developing companies.